As cliché as it may sound, my time as a chalet girl in Courchevel shaped Trendie.

After graduating with a first-class degree in International Media & Communications, I faced countless rejections and took the first job I was offered—only to realise after three months that it wasn’t for me. Instead of seeing this as a setback, I turned each rejection into fuel, took the lesson and pivoted toward something more fulfilling. This process laid the foundation for Trendie—a lifestyle that celebrates spontaneity with intention and genuine purpose, all while embracing a hint of tasteful hedonism. It’s about creating a life where you’re not just surviving but thriving, engaging with the highs and lows—the Trendie way.

The content I captured during my ski season hit over 50 million views and led to two Insider articles, acting as a portfolio that opened doors for me to travel to over 16 countries, creating content for dream brands. I quickly realised many luxury brands struggled to connect authentically with their audiences, often relying on outdated marketing strategies. This insight drove me to launch Trendie Social, a boutique agency focused on strategy and social media management that has generated over 250 million organic views for clients through Trendie content.

Trendie Club takes this a step further by building an ecosystem for like-minded Trendie brands and Trendie creators to connect with a Trendie audience. Together, Trendie Social and Trendie Club intentionally build brands and communities through real content and experiences, balancing strategy with engagement.